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The Fisherman’s Wharf Community Benefit District (FWCBD) unveiled a new district Retail Strategy for the 30-block historic San Francisco waterfront neighborhood. The Strategy is a renewed effort to strengthen the district’s commercial mix, celebrate the area’s fishing industry, and create new interest in the area from both local residents and visitors. The comprehensive document focuses on business, entertainment, appearance, safety, marketing, and the public realm. A year-long collaboration between FWCBD staff, Seifel Consulting, lowercase productions and the Retail Strategy Task Force, the Strategy comes packed with statistics and input from visitors and local stakeholders---including businesspeople and approximately 6,000 neighborhood residents. The Strategy examines opportunities and challenges facing the District, and concludes with recommended action steps, with a particular focus on priority actions for the next two years.
Founded by businesses and property owners in the Fisherman’s Wharf neighborhood in the mid-2000s, FWCBD has worked tirelessly to foster relations between City agencies and the District neighborhood and community groups. A 501(c)(3) non-profit organization, FWCBD is funded through an annual property assessment on the land side and a gross sales assessment on the Port side.
The Historic Fisherman's Wharf District is home to Pier 39, Ghirardelli Square, Anchorage Square, the National Maritime Museum, Historic Hyde Street Pier, breathtaking views of the Bay, Alcatraz, and so much more. The Retail Strategy report is available at fwretailstrategy.com (also here). (See more buzz on the Retail Strategy at SF Biz Journal, ABC News, Hoodline, and PRWeb.)


Etsy, the online global marketplace for artists, artisans and collectors, is transforming how people around the world connect to buy and sell unique goods. Etsy currently boasts over 40 million members and is active in 200 countries with annual transactions.

Etsy’s mission is to re-imagine commerce in ways that build a more fulfilling and lasting world. Etsy practices its mission in all it does and in its work environment. Etsy is headquartered in Brooklyn, in the affectionately-named neighborhood of “DUMBO” (short for “down under the Manhattan Bridge overpass”). The company lives its mission, as ULI members saw firsthand during a recent tour of Etsy headquarters at the finish of the ULI Fall Meeting & Urban Land Expo (held this year in New York City).

Coordinated by Janet Protas and Libby, the private tour offered ULI women the opportunity to see the daily workings of the online commerce company that boasted over $1 billion total merchandise sales in 2013. ULI members also got a chance to meet Etsy’s public policy group to learn about Etsy’s mission to help disadvantaged crafters become successful Etsy sellers.

Etsy is increasingly promoting and training local manufacturers and artisans across the country to sell their goods on line. SFMade, one of Etsy’s key local partners, boasts a similar mission in building and supporting a vibrant manufacturing sector in San Francisco. Former Seifel staff member, Abbie Wertheim, is working with Etsy to coordinate national efforts to support manufacturing with the Urban Manufacturing Alliance.

Our mission is to re-imagine commerce in ways that build a more fulfilling and lasting world. - Etsy