Latest News from Seifel Consulting Inc.


Tag » revitalization

The Fisherman’s Wharf Community Benefit District (FWCBD) unveiled a new district Retail Strategy for the 30-block historic San Francisco waterfront neighborhood. The Strategy is a renewed effort to strengthen the district’s commercial mix, celebrate the area’s fishing industry, and create new interest in the area from both local residents and visitors. The comprehensive document focuses on business, entertainment, appearance, safety, marketing, and the public realm. A year-long collaboration between FWCBD staff, Seifel Consulting, lowercase productions and the Retail Strategy Task Force, the Strategy comes packed with statistics and input from visitors and local stakeholders---including businesspeople and approximately 6,000 neighborhood residents. The Strategy examines opportunities and challenges facing the District, and concludes with recommended action steps, with a particular focus on priority actions for the next two years.
Founded by businesses and property owners in the Fisherman’s Wharf neighborhood in the mid-2000s, FWCBD has worked tirelessly to foster relations between City agencies and the District neighborhood and community groups. A 501(c)(3) non-profit organization, FWCBD is funded through an annual property assessment on the land side and a gross sales assessment on the Port side.
The Historic Fisherman's Wharf District is home to Pier 39, Ghirardelli Square, Anchorage Square, the National Maritime Museum, Historic Hyde Street Pier, breathtaking views of the Bay, Alcatraz, and so much more. The Retail Strategy report is available at fwretailstrategy.com (also here). (See more buzz on the Retail Strategy at SF Biz Journal, ABC News, Hoodline, and PRWeb.)


The transformation of San Francisco’s waterfront, and the many exciting opportunities and challenges it presents–was the focus of Leadership California’s July 20th afternoon program. As part of their yearlong California Issues & Trends Program (CIT), women leaders from across California gained insight from San Francisco women who are leading major development projects along the waterfront.

Rebecca Benassini from the Port of San Francisco started the presentation by providing an overview of the catalytic projects stretching from north to south along the City’s seven miles of waterfront. Nadia Sesay of the Office of Community Investment & Infrastructure (OCII) described the innovative public private partnership that OCII is undertaking with Five Point at Hunters Point Shipyard and Candlestick Point (The Shipyard). Ivy Greaner of Five Point described the key development components of both The Shipyard and Treasure Island that Five Point is currently implementing. Anne Taupier of the Office of Economic & Workforce Development described the key negotiating principles that have provided the framework for innovative public private partnerships at Mission Rock, Pier 70 and HPS/CP to enhance transit access, create housing affordable to a broad range of local residents and workers and provide new parks, artist studios, maker space for local artisans, and small business and employment programs for local residents along the southern waterfront. Libby Seifel, an alumna of the Leadership California program, moderated the panel and led an interactive discussion on lessons learned and best practices regarding on how to create successful public private partnerships that transform communities while addressing key community goals. OCII staff then led CIT women on a dynamic tour of the new neighborhood that is being created at The Shipyard.

Leadership California is a network of accomplished women who are dedicated to advancing the leadership role that women play in impacting business, social issues and public policy. The CIT Program brings together a diverse group of women from a broad range of sectors, ethnicities, regions and professional backgrounds.


With several residential construction projects at or near completion in Mission Bay, the City of San Francisco and the Office of Community Investment and Infrastructure (OCII) have nearly achieved their goals for affordable and market rate housing in this area formerly dominated by abandoned railyards and vacant land. By summer’s end, 5,646 of the planned 6,404 residential units will be complete. One Mission Bay (350 market-rate units) and Five 88 (200 units of affordable family apartments) are expected to be completed by the end of 2017, while residents are in the process of moving into Mission Bay by Windsor (formerly Eviva Mission Bay). Anticipated for completion in late 2018 is the 143-unit development at 626 Mission Bay Boulevard North, which will reserve 20 percent of its units for formerly homeless families.
Seifel Consulting advised the City and County of San Francisco and its former San Francisco Redevelopment Agency, as well as the Port of San Francisco on the redevelopment efforts for Mission Bay and the adjacent Mission Rock development, paving the way for development of this growing new neighborhood in the City.


The American Planning Association (APA) recently awarded Alameda County the Northern Section Award for Excellence in Economic Planning and Development for the Ashland and Cherryland Business District Specific Plan and Code (ACBDSP). Adopted by the Alameda County Board of Supervisors in December 2015 by a unanimous vote, ACBDSP builds on and empowers the original Specific Plan by encouraging sustainable economic growth while outlining priorities for implementation. 

 

Seifel served on the multidisciplinary team (led by Lisa Wise Consulting) responsible for developing a community-driven vision and implementation plan for the Plan Area and updating the 1995 Specific Plan. The team's work emphasized economic revitalization through place-making, innovative implementation strategies, creative marketing, branding, public improvement programs, multimodal transportation plan, robust community outreach and form-based code.

 

The consultant team of experts also included Opticos Design, Fehr & Peers, Rincon Consultants, Local Government Commission, Seifel Consulting, MJB Consulting and JWC Urban Design.

 

A copy of the adopted plan and code document is available here.

 

And be sure to check out NorCal APA's awards page, here.


While macro demographic, economic and societal trends continue to improve the prospects for California cities, not all will benefit to the same degree. This Thursday’s "Urban Economic Revival in California" session, held at the California Society of Municipal Analysts (CSMA) conference in Napa, will explore the underlying conditions and local government and private sector actions associated with cities like San Diego and San Francisco, whose economic outlooks continue to improve. The session will posit and address questions such as “Given the dissolution of redevelopment, how do cities attract private investment and employers to help revitalize older cities?” “Would a continuing drought affect the mix of urban versus suburban/exurban development?”

Joining Libby on "Urban Economic Revival in California" are Karen Ribble (Fitch Ratings) and John Shirey (City of Sacramento). Established in 1986, the California Society of Municipal Analysts (CSMA) is a non-profit organization that fosters professional development through discussions, meetings and presentations of issues relevant to municipal credit analysis.

Click here for the final agenda for this Thursday, November 5 conference.


Formerly dominated by underutilized properties and an abandoned freeway, the Transit Center District is now the site of a comprehensive planning and redevelopment effort to create a dense, walkable employment center that will feature housing at all levels of affordability, active retail and abundant public open space. The substantial public infrastructure investment needed to undertake this project is funded through a complex and innovative mix of public and private funding sources. The major rezoning of properties throughout the district, along with its significant amenities, has created substantial value while generating enthusiastic response among the development community. 

 

A concurrent session at the recent ULI Fall Meeting, "Transbay Transit Center District: Transforming Downtown San Francisco through Innovative Public/Private Partnerships" examines the redevelopment challenges overcome during the project and strategies used to create this new “Grand Central of the West” and its adjacent neighborhood. 

 

Discussion leaders included Scott Boule of Transbay Joint Powers Authority, Tiffany Bohee of the San Francisco Office of Community Investment and Infrastructure, John Eudy of Essex Property Trust, Mike Grisso of Kilroy Realty Corporation and John Rahaim of the City of San Francisco. Libby Seifel served as moderator of the panel, in addition to her duties as local program co-chair of the ULI Fall Meeting. 

 

A video of the session is available for viewing at ULI's webpage, here