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We create better places for ourselves when we create better places for everyone.
The Urban Land Institute (ULI) explores the benefits of creative placemaking, along with best practices and successful case studies in cities throughout the United States, in its report, Creative Placemaking: Sparking Development with Arts and Culture. The report was co-authored by ULI women Kathleen McCormick, Juanita Hardy and Marilee Utter.
As quoted in the ULI press release for the publication, “Creative Placemaking in real estate development is important now, more than ever, in this time of COVID-19 and racial unrest,” said former ULI Senior Visiting Fellow, Juanita Hardy, an author of the report and managing principal, Tiger Management Consulting Group LLC. “Creating places inspired by art and culture provide common ground for connection, inspiration, and healing.”
On July 16, 2020, Juanita Hardy shared many of the publication’s findings in a virtual program sponsored by the Women’s Development Collaborative. As she discussed in this WDC Room of Our Own program, the synthesis of art and culture in tandem with great urban design has the power to bring communities together. Inspired projects have stitched together neighborhoods in beautiful ways, such as the Crosstown Concourse, which transformed a defunct Sears Distribution Center into a mixed use “urban village” in Memphis, Tennessee. Juanita noted 4.2% of the US GDP comes from the arts, demonstrating that creative placemaking adds tangible value.
She also presented three inspiring creative placemaking efforts in the Washington DC area:
- Monroe Street Market in the Everton neighborhood, a thriving development where the ground floor spaces are work studios for artists and an “artists walk” creates an interior public street and a unique cultural vibe permeates the entire block.
- 11th Street Bridge Park over the Anacostia River of Washington, DC, which will literally “bridge” the Anacostia neighborhood to Capitol Hill with an elevated park for healthy recreation, environmental education, and the arts.
- The $1 billion transformation of the Walter Reed Army Medical featuring adaptive reuse of existing historic buildings and new mixed use development with 300,000 square feet of office, a hotel and conference center, 2,200 residential units (20 percent affordable), 125,000 square feet of retail, more than 200,000 square feet of space dedicated to education and the arts while preserving more than 20 acres of open space.
“We create better places for ourselves when we create better places for everyone,” says Juanita. Throughout her writing and this program, Juanita continually stresses the importance of having the artists, architects, and landscape designers involved from the beginning of a development. By combining elements of the built environment in compelling ways that attract people, we not only create a unique sense of place, but we foster healthy, culturally rich, and economically thriving places.
The Women's Development Collaborative (WDC) is a network of women leaders who inspire, promote and support women who lead transformative real estate developments. ULI member Libby Seifel founded WDC with other women leaders to advance our collective capacity to champion and catalyze women-led developments, building on the work of the ULI Women’s Leadership Initiative (WLI) to increase the visibility and promote the advancement of women leaders in the real estate industry.
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Since 2017, members of our local San Francisco District Council of the Urban Land Institute (ULI SF) have been working hard to foster innovative solutions to the Bay Area housing crisis through ULI SF's Housing the Bay initiative.
Housing the Bay has brought together partner organizations, industry and public sector leaders, and global experts to share bold ideas and strategies to catalyze healthy, sustainable, and affordable housing options for everyone who lives and works in the Bay Area. Our members and partners have co-created three well-attended Summits and numerous lead-up events, tours, and workshops focused on breaking down barriers and finding lasting housing solutions for the Bay Area.The third Housing the Bay Summit was held virtually on September 15, 2020 with musical interludes from jazz musicians associated with the SF Jazz Center. The 2020 Summit opened with an insightful discussion regarding transformative solutions to bring about systemic change moderated by Tomiquia Moss, Founder of All Homes in conversation with Melissa Jones (BARHII), Jeff Tumlin (SFMTA) and Kate Gordon (California OPR). Deanna Van Buren, Co-founder of Designing Justice + Designing Spaces, spoke about her work to harness the power of the built environment to counter societal inequities. Three Bay Area start-ups pitched their technologies and business plans to increase housing production and increase housing options. The 2020 Summit also featured two thought provoking panels about current and future housing initiatives with statewide leaders such as California Assemblymember David Chiu, Assemblymember Buffy Wick and Governor Newsom’s Senior Counselor on Homelessness, Jason Elliot, as well as Bay Area leaders of the “3Ps Housing Plan,” Fred Blackwell (SF Foundation), Denise Pinkston (TMG) and Linda Mandolini (Eden Housing). San Francisco’s Mayor London Breed did an inspiring closing keynote.
Last year's 2019 Summit featured inspiring presentations by Dr. Michael McAfee, CEO of Policy Link, Calvin Gladney, CEO of Smart Growth America, Tyrone Poole, Founder and President of One App and Lisa Bender, President of the Minneapolis City Council. A diverse group of innovators and entrepreneurs did lightening round presentations of their innovative solutions to address our housing challenges. The Summit's closing panel featured a dynamic panel of four California mayors who are working hard to address housing solutions in their cities.
To date, ULI San Francisco has held three Housing the Bay Summits, and our members and partners have co-created nearly two dozen lead-up events, tours, and workshops to break down barriers and take steps toward finding lasting housing solutions for the Bay Area.
The ULI SF Housing the Bay Steering Committee is co-chaired by ULI members Eric Tao of L37 Partners/AGI and Libby Seifel of Seifel Consulting.
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Since 2017, members of our local San Francisco District Council of the Urban Land Institute (ULI SF) have been working hard to foster innovative solutions to the Bay Area housing crisis through ULI SF's Housing the Bay initiative.
Housing the Bay has brought together partner organizations, industry and public sector leaders, and global experts to share bold ideas and strategies to catalyze healthy, sustainable, and affordable housing options for everyone who lives and works in the Bay Area. Our members and partners have co-created two well-attended Summits and numerous lead-up events, tours, and workshops focused on breaking down barriers and finding lasting housing solutions for the Bay Area.
Last year's 2019 Summit featured inspiring presentations by Dr. Michael McAfee, CEO of Policy Link, Calvin Gladney, CEO of Smart Growth America, Tyrone Poole, Founder and President of One App and Lisa Bender, President of the Minneapolis City Council. A diverse group of innovators and entrepreneurs did lightening round presentations of their innovative solutions to address our housing challenges. The Summit's closing panel featured a dynamic panel of four California mayors who are working hard to address housing solutions in their cities.
The 2020 Housing the Bay Summit will be held on June 2 at the beautifully designed SF Jazz Center in San Francisco. We hope you can join us to innovate, collaborate and act together to ensure that more people in the Bay Area have homes they can afford and we can maintain the Bay Area’s quality of life for everyone.
The ULI SF Housing the Bay Steering Committee is co-chaired by ULI members Eric Tao of AGI and Libby Seifel of Seifel Consulting.
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Located adjacent to the intersection of Highway 101 and 85, Ameswell Mountain View is planned as a LEED Platinum office and hotel complex featuring more than 200,000 square feet of office space and 250 modern luxury hotel rooms located at the gateway to both North Bayshore and downtown Mountain View.
Ameswell is planned as a LEED-Platinum office and hotel complex featuring more than 200,000 square feet of office space and 250 modern luxury hotel rooms. The Mountain View City Council adopted the required CEQA findings and conditionally approved the development permits in October 2016. After finalizing negotiations for the purchase of an adjoining property from the California Department of Transportation, the Ameswell Mountain View development went into construction during 2018 and is planned to open during 2020.
The City of Mountain View and the developer—Broadreach Capital Partners—entered into a public private partnership for this development at 750 Moffett Boulevard in 2015. The Mountain View City Council adopted resolutions certifying the project's Final Environmental Impact Report (FEIR), making required CEQA findings and conditionally approving its permits in October 2016. The developer is currently working on construction drawings and the final design elements. (Click here to take a virtual tour of the project!)
Seifel provided real estate and property development advisory services to the City in support of the 7-acre, City-owned Moffett Gateway property (now Ameswell Mountain View). Collaborating with David Babcock and Associates (DBA) who provided urban design services, Seifel evaluated the financial feasibility of alternative development scenarios and recommended the consideration of office, hotel and retail uses at the site. Seifel subsequently advised the City on the developer solicitation process, helping to prepare the Request for Qualifications and Request for Proposals, in collaboration with City staff, Maurice Robinson & Associates and Baker Street Associates. Seifel facilitated the developer evaluation process and advised the City on selection of the Broadreach development team and on the subsequent negotiation process for the area. (See here more on Seifel’s services to Mountain View for this and other projects.)
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Construction is well underway for the Ameswell luxury hotel and office development, located adjacent to Highway 101 at 750 Moffett Boulevard on route to downtown Mountain View. The new office and hotel complex will include a well-appointed 255-room hotel and 225,000 square feet of office space that will achieve the highest sustainability designation (LEED Platinum). (Click here to take a virtual tour of the project!)
This development is the result of a successful public private partnership between the City of Mountain View and the developer—Broadreach Capital Partners. Seifel provided real estate and property development advisory services to the City in support of the development of this 7+acre City-owned property, evaluating the financial feasibility of alternative development scenarios, recommending the consideration of office, hotel and retail uses at the site, and then advising on the developer solicitation, selection and negotiation process that led to the public private partnership. (Please refer to this prior news posting for more information on the project and our collaboration partners.)
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